Food sits at the center of human life. It fuels our days and is the root of social activities in restaurants and at family meals. Quite literally, it sustains us. Yet, as a culture, we have lost touch with where our food comes from and how a nutritious, delicious diet can be used to create a healthier, happier, more sustainable future. The products of design explored here propose radical shifts in thinking about the design of public information and offer provocative solutions to heal ailing bodies, toxic lands, and a broken system in the service of happy plants and even happier bellies. Reimagining the production and distribution of fruits, vegetables, and synthetic proteins brings traditional foodstuffs in line with current and future needs, building absolutely toward a healthier future.

Crop Circles is a modern farm share infrastructure that cultivates fruits and vegetables locally in precisely controlled indoor farms and delivers produce to customers’ doors within hours of harvesting. This approach gives Crop Circles the capacity to deliver seasonal favorites, all year round. Have spaghetti squash arrive just as fall rolls in, or if winter gets you down, have a summer feast of fresh corn, juicy watermelon and some bursting blueberries delivered on a cold winter afternoon.

BigFarma is a new tool for social medicine that closes the loop of care. Envisioned to help borderline symptomatic individuals struggling to manage the onset of chronic diseases like heart disease, diabetes, and obesity, BigFarma uses food as a first level of prevention and to support medication in treatment. Using a connected ecosystem of health professionals, intelligent nutrition algorithms, and modern farming practices, BigFarma explicitly connects a client’s overall health with food to fight the onset of diet-related diseases.

UpRoots modular farming GrowCarts provide an opportunity for consumers to walk into a grocery store and pull juicy grapes from the vine, pluck tart oranges from a tree, or rip a sweet ear of corn right off its stalk, directly on the shopping floor, allowing users to literally pick the freshest, most nutritious produce possible. Created to enable businesses to grow produce on site, each modular UpRoots GrowCart as a foundation for a controlled-environment agriculture. They can be setup inside any space that can get access to light, be it natural or engineered.. and a water supply.

A tongue-in-cheek take on the possibilities of synthetic meat – rewrite the potential of lab-grown plant-based protein products, with each product inspired by an animal that exists outside of the mainstream food culture.

The mission of SNACKRELIGIOUS is to engineer a cornucopia of healthy and nutrion-infused options to our favorite snack cravings. Using the power of food science for good, as the base material in stealthy healthy junk food.

Hyphae is a line of premium non-alcoholic nightlife beverages that harness the invigorating power of functional mushrooms in combination with nootropics and adaptogens to help you and your lovers stay relaxed and engaged. We want you to be your best self and still have a good time.

Flight Plan is a digital aid in helping to navigate the process of getting your first design projects off the ground. Flight Plan visually outlines the key steps and components, Dives deep into Proposal Building, Is your CoPilot along the Journey, and helps you contemplate key compromises

The TeaZing instant tea drops are an exercise in reevaluating the ritual of tea for the instant and mobile modern consumer. Aiming to capture the highest quality tea in a portable and easy to use format, the TeaZing spherical agave shell acts as the sweetener as it dissolves in either hot or cold water, releasing precision-brewed tea concentrate

Drove the creative vision and studio evolution in voice, capability, and deliverables as the SVP at Sterling Brands’ Innovation division. Consumer research, trends, and strategy come together into well crafted deliverables. Ranging from visualizing the future manifestations of a strategy to directing teams of designers + clients through the process of designing products.

Designed, managed, and led both the studio and its clients through the process of fostering change. Three years in, I helped launch the first satellite studio for Yves Behar’s fuseproject. As the studio + account lead, my focus was to bring communication, coordination, and direction to fuseproject’s creative endeavors for clients like PUMA, GE, The NY Department of Health, Nivea, and a series of startups, while nurturing the office talent and maintaining a cultural connection between the two studios.

SuperHappyBunny was an innovative visual communication and product studio based at the Brewery artist lofts in downtown Los Angeles. Individually and collaboratively, the studio became known for its rich range of creative work for our clients. Since the start in 2000, the studios grew into an idea source for startups and big players alike. Clients included PixelBlocks, Verizon, and Coca-Cola.