Bringing ART to the SCIENCE of BUSINESS


Formally trained at Art Center as an industrial designer, I learned the ins and outs of design and development by starting my own collaborative business with Superhappybunny, growing a leading design studio with fuseproject, and connecting research, strategies, and brands through innovation workshops at Sterling Brands.


I have more than a decade of experience in design entrepreneurship, education, and program management with clients ranging from lean start-ups to Fortune 500 companies and major global brands.


This mix of skills and experience gives me a powerful ability to take a product, a client, and a vision from inception through launch and smartly beyond.


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Through SVA’s Products of Design program I refocused my skills to become a Design Enabler who drives seismic shifts into global-scale wicked problems.

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Sterling Brands Innovation

As SVP of Sterling Brands’ Innovation Division I drove creative vision and studio evolution. Working with designers and clients to create products, I brought consumer research, trends, and strategy together to create thoughtful, well-crafted deliverables.

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As the studio + account lead I launched the first satellite studio for Yves Behar’s fuseproject, bringing communication, coordination, and direction to major clients like PUMA, GE, the NY Department of Health, and Nivea while nurturing office talent and fostering cultural connection between the two studios.

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I co-founded Superhappybunny to license, design, and manufacture emotive home products. The business evolved and grew into a full creative consultancy with international recognition and a cult following.

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Bart Haney //