Bringing ART to the SCIENCE of BUSINESS
REFRESH for COCA-COLA
Project : Totally recyclable recycling containers made from post-consumer plastics. We thought the idea of using old coke bottles to make containers for collecting bottles at public events was a great idea. Just one of over a dozen projects I worked on with Coke while at fuseproject and SuperHappyBunny. My Role : Different projects required different skills. Creative lead on some, Client lead on all of them.
NEOAMISH FURNITURE for SUPERHAPPYBUNNY
Project : The Neo Amish is a pack flat seating that you assemble yourself (it’s even easier with a friend). They fit together with no fasteners or glue.. Available as a chair and a couch, each comes with a ‘bunny banger’ mallet and a silkscreened assembly poster. You provide the soup! My Role : Designed in an early Art Center class, The production of these pieces was my first foray into manufacturing. I did everything from developing the engineering files, finding and managing all of the different vendors, operating the forklift to unload the pallets from the shipping truck, hand-packing each one, and even the sales rep. Whew.
FUZZIES for SUPERHAPPYBUNNY
Project : Fuzzies are plush characterized cozies intended to conceal and protect a woman’s vibrator. These Fluffy, Friendly vibrator cozies were erected from the modern conflicts of personal desire, hygiene and the need for stylish discretion. Designed to be machine washed, these critters are the height of hygiene. Their draw string tails they will keep your personals contained even through airport baggage checks. My Role : Much like the NeoAmish furniture, I was responsible for all aspects of design refinement, manufacturing, supply-chain, and sales.. both retail and wholesale. Boy, did I learn a lot that summer.
BRAND + PACKAGING REFOCUS for NIVEA
Project : Myself and a crack team of product and graphic designers spent over a year refocusing Nivea with a new integrated branding, structure, and graphic language. We then executed the design on literally hundreds of products from inception through production. Fuseproject took on a range of powerful roles to assure adoption, design integrity, and the success of the REFOCUS. My Role : Myself, acting as the design-wise and business-savvy project manager drove the project from start to finish; building the project proposal, helping direct the strategy and design process, running the client presentations, working with engineering on the technical, and most importantly, assuring an excellent client experience.
NYC CONDOM + DISPENSER for NYC DEPARTMENT OF HEALTH
Project : The New York City Department of Health approached fuseproject to develop a strong graphic identity and an iconic and durable metal dispenser for distributing free condoms in public spaces across the city. My Role : I was brought into the project to figure out what manufacturing processes could achieve the desired design, identify potential vendors, and manages the entire manufacturing, assembly, and installation of the 300+ units at locations within Manhattan.
EYEGLASSES for AUGEN OPTICS
Project : Worked with the organization “See Better to Learn Better” to design, execute, and promote fun, durable frames for free distribution to children in need, ensuring that they have the tools they need to learn. My Role :Managed the client through the process of learning how to manufacture injection-molded eye-wear, directed the internal design process from concept through tooling, and steered the launch strategy.
WATTSTATION for GE
Project : Working directly for the CMO, Beth Comstock, we helped GE navigate the ‘smart grid’ from strategy to product, implementation and beyond. One of the collaborations between GE Ecomagination and fuseproject led to the GE WattStation, an electric vehicle charging station designed for public and private spaces. Our vision for the WattStation was an electric car-charger design that is as durable as street furniture, as visible as a light beacon, and as beautiful as street greenery. My Role : Managed the client relationship and the internal project workflow assuring the design integrity and abundant communication. I also worked closely with GE’s engineering teams to translate the design intent into a production ready product.
WEBBOOK for LITL
Project : Created A simpler, friendlier version of laptop computing for the home, making cloud computing more accessible than ever. We developed the webbook, its operating system, and the vision and voice of the company from inception through market release,. My Role : I Worked closely with the founder to navigate the project and business needs. Acted as the lead contact and instigator in all phases of the program; from scoping the project, honing the brand strategy, negotiating with the engineering contractors, and briefing the software developers.
CLEVER LITTLE BAG for PUMA
Project : Enlisted to investigate sustainability opportunities in the packaging of Puma’s shoes they sell each year. Working directly with Tony Bertone and a select team of material specialists, and production + supply chain engineers, we produced and promoted a smart, simple, and innovative new ‘box’ to drastically reduce material usage and deliver a versatile solution for both Puma stores and consumers. My Role : Drove the project process and client relationship during the design phase, and was the technical project lead for the push into manufacturing.
REACH TOOTHBRUSH for JOHNSON&JOHNSON
Project : Aided Chris Hacker in rebooting the REACH brand as part of a deeper process of building the Global Strategy and Design Office. My Role : Drove the project process and client relationship during the design phase, and was the technical project lead for the push into manufacturing.
CONDOM PACKAGING for SUSTAIN
Project : Balanced materials and manufacturing process, with tight timing / budgetary needs, and the ethical review of vendors in developing the structural packaging for a line of condoms by the father-daughter team of Jeffery (seventh generation founder) and Meika Hollender
My Role : Played many roles throughout the process; designer, art director, packaging material engineer, manufacturing process mastermind, therapist, and appropriately-protected pun-based verbal-tomfoolery.
FOOD AND PACKAGING IDEATION WORKSHOPS
Project : Along with a team of whip-smart researchers + strategists, we performed a cyclical rotation of innovation sorties around a calendar of food category launches, resulting in over 800 new product concepts My Role : I orchestrated teams of designers, illustrators, and chefs to produce the workshop materials, rapidly visualize concepts during the workshop, and to refine leading designs with an eye on their supply chain capabilities.
FUTURE-CAST CONCEPTS for BAYER
Project : Connected future-facing trends with urban research to generate concepts that connected the brand vision with new product opportunities in the future. My Role : Developing concepts to bring the trend to life, and orchestrating the production of the illustrations and presentations.
Connect with me to start a conversation about what ingenious ideas we can create together.
Bart Haney // 323-578-7862
email // bart-at-bartscience.com